Kirill & Bens Advert from Last Year!

This is an advert from two of last yeas students. We like the techniques that have been utilized in the advert but we don't think that it has any character and it all seems a bit cold in a way. We feel like it doesn't really engage with the audience even though it highlights all of the Legos abilities. We think that there is a lot of skill put into this advert but it is just lacking that little something. We want to create an advert that the audience engages with and which portrays a positive message leading to the purchase of the product..